NAAW 2025 Theme: Anchoring Hope
Working in the substance use health field and addressing its challenges can result in different experiences, ideas and opinions for individuals, families and communities. At times, it can be challenging to agree on the best ways to address these issues in Canada. Hope is an optimistic state of mind that holds expectations for positive outcomes.
Exploring and discussing substance use health can lead to positive outcomes such as connections and growth. Yet the challenges and grief in the field cannot be unstated. In recent years, tens of thousands of people from across Canada have died because of the unpredictable drug supply. We need effective, holistic, whole-of-government and community action that is rooted in evidence and compassion. We need to work together to identify and reach common goals. And more than anything else, we need hope — hope for a brighter future with improved health and wellness of all people living in Canada.
#NAAW2025 Social Media Toolkit
Join the online conversation. CCSA has provided a variety of social media assets that you can share on your organization’s channel. Below are sample graphics that you can use. Download and post these images with your own captions. Click here to download the full toolkit.
We encourage you to follow CCSA on our social media platforms and use the hashtag #NAAW2025 when you share these resources.
              
  
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  #NAAW2025 Resources
As part of NAAW 2025, CCSA is highlighting key resources that address important topics such as stigma, harm reduction and being an adult ally. These reports and tools are available year-round, but during NAAW we encourage you to explore them, reflect on their messages and share them with colleagues, friends and networks.
Together, by learning and sharing, we can strengthen understanding and support healthier communities.
CCSA Publications
Stigma Ends with Me Impact Story
Harm Reduction: What’s in a Name?
Substance Use and the Workplace: Tools and Resources
Stigma Primer for Journalists
Checklist for Workplace Policies on Substance Use Stigma
Overcoming Stigma Through Language: A Primer
Involuntary Treatment for Severe Substance Use Disorders
Timmins Summit Summary Report
Drug Checking Poster
Resources for Reducing Substance Use Harms
Workplaces and Substance Use: Oil and Gas Industry
Workplaces and Substance Use: Forestry Industry
Workplaces and Substance Use: Construction Industry
Workplaces and Substance Use: Mining Industry
Disclaimer
CCSA understands that each person who uses substances has their own experiences, perspectives and preferred language. We appreciate that the term “addiction” can be stigmatizing for some people and an important point of discussion for other people. Our goal is to raise awareness about substance use health, addiction and people who use substances to improve people’s health and well-being.
The discussion around NAAW can be emotionally challenging. We encourage people to reach out for help or get support in these conversations.