A Campaign Designed with Students for Students
By using the Your Drink. Your Call. campaign materials, post-secondary institutions can:
- Increase student awareness of Canada’s Guidance on Alcohol and Health (CGAH)
- Use a supportive approach to educate students on the harms and costs associated with alcohol consumption
- Empower students to make informed decisions about their alcohol use
The campaign is free to use, can be adapted to specific student populations, and uses a blend of digital and physical assets. By engaging through peers’ lived experiences, students can gain a greater awareness and understanding of their relationship with alcohol.
Campaign Evaluation & Dissemination Guide
Both guides provide practical tools, digital and print assets, and evidence-based recommendations to help campuses in raising awareness about Canada’s Guidance on Alcohol and Health, and empowering students to make informed, lower-risk choices about alcohol.
These tools are intended for campus administrators, student life coordinators, and harm-reduction advocates, with the aim of supporting tailored implementation to meet local needs and foster a culture of moderation and wellness.
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Campaign Evaluation
Refer to the campaign evaluation to learn more about student engagement rates and alcohol and health awareness rates pre- and post-campaign execution.
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Dissemination Guide
Use the dissemination guide to learn more about:
- Strategies to efficiently adopt and implement an evidence-based health promotion campaign targeting young people
- How to boost student awareness of CGAH
- How to empower students to make informed, confident decisions about their drinking
Campaign Templates and Assets
In this section, you will find campaign templates and assets that you can adapt to your student populations, as well as a guide to support campaign execution.
Use the digital assets to engage students via campus social media and traditional media. These include digital screen posters, social media posts and other graphic assets.
Use the physical assets to engage students on campus. These include posters, banners, postcards and a tablecloth design, perfect for on-campus events and key student spaces.
Templates & Assets
Printed Assets (posters, postcards, tablecloth)
Digital Posters
If you have any questions or feedback, please email alcohol@ccsa.ca and use the subject line: YDYC
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Guidance, Tools and Resources
CCSA produces research-based publications, tools, and resources to support evidence-based decision-making on substance use health issues. Select your area of interest from the six categories below:
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Substances
Delve into key resources on commonly used substances, such as alcohol, cannabis, opioids, stimulants and psychedelics. Learn about their effects, usage patterns, associated health and social consequences, and harm reduction considerations
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Personal and Societal Impacts
Get insights on the personal and societal impacts of substance use and addiction , including gambling and impaired driving, and their effects on health, safety, and social well-being. Learn about effective prevention and harm-reduction strategies in various sectors.
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Communities
Communities share common interests, values or goals, and interact with one another to build relationships and help networks. These materials support more inclusive, equitable, and community-informed responses to substance use and addiction. Dive into resources highlighting people with lived and living experience, stigma, sex- and gender-based analysis, Indigenous Peoples, and housing.
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Treatment and Prevention
Explore medical, psychological, and social approaches aimed at helping individuals avoid or recover from substance use disorders. Get the facts on public health topics and learn about collaborative efforts to reduce stigma and promote more equitable, inclusive responses to substance use.
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Youth
Learn about factors influencing substance use in young people, including childhood trauma and brain development, and get tools to support adult allies in leading meaningful, evidence-informed conversations with youth. Content promotes early prevention, harm reduction and supportive environments for youth up to age 25.
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Substance Use and the Workplace
Substance use has a significant impact on the workplace, potentially affecting safety, productivity and employee well-being. Explore research on substance use in various industries. Resources support workplace leaders in building more supportive, stigma-free environments through practical strategies, improved approaches and initiative-taking education.
