Brochure
Canada's Low-Risk Alcohol Drinking Guidelines [brochure]
Publication date:
2018
Alcohol is the most commonly used substance in Canada. It causes more substance use related costs than either tobacco or all other drugs combined. Understanding the impacts of alcohol use is essential to minimizing the risks and harms. The research section summarizes the current evidence on the health impacts of alcohol, the costs of alcohol use and peoples’ perceptions of alcohol.
Alcohol carries a special social and cultural significance in Canada. It is also the most commonly used substance. While drinking is a personal choice, those that do choose to consume alcohol might not be aware of all the short- and long-term health risks. Drinking beyond one’s limits can result in confusion, loss of coordination, chronic illness and impact to the brain.
Drinking in moderation is key for reducing the long-term health risks associated with alcohol. To increase awareness and start public discussions about drinking in moderation, a set of national low-risk alcohol drinking guidelines was established. The guidelines are intended for individuals aged 25 to 65 who choose to drink. They also provide information on how to reduce the risk of alcohol-related harm. Some of the low-risk guidance includes:
Canadian alcohol intake increases during holidays, parties and vacations. The Canadian Centre on Substance Use and Addictions created this calendar of social media graphics to remind Canadians that if they’re planning to drink, moderation can help reduce harms from alcohol. Below are social media graphics and posts available for download. The purpose of this calendar is to support other organizations in their efforts to remind Canadians to drink in moderation.
Occasions where some people might drink beyond their limits include:
CCSA will update these graphics annually to reflect new research and messaging.
Show us your tweets by tagging us using @CCSACanada in English and @CCDUSCanada in French.
To view the full-size social media image, click on the thumbnail below. Copy and paste the text beside each thumbnail for a ready-to-use social media post.
Whether you’re going on vacation for spring break or meeting with friends at home, moderate drinking can help you have a safer spring break. Low-risk drinking guidelines suggest no more than 2 drinks daily for women and 3 drinks daily for men.
Learn more: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Get the most from your spring break by feeling your best. Here are some tips to help:
Learn more: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Have a green St. Patrick’s Day! If you plan to drink this St. Patrick’s Day, stay safe by drinking in moderation. A standard beer is 12 oz at 5% alcohol.
Find out the standard size for your drink of choice here: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Don’t test your luck! Reduce your alcohol intake by drinking in moderation to have your best St. Patrick’s Day yet. Low-risk drinking guidelines suggest no more than 2 drinks daily for women and 3 drinks daily for men.
Learn more: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Stay cool this summer and have a safe night out. If you plan to drink, drink in moderation. Low-risk drinking guidelines suggest no more than 2 drinks daily for women and 3 drinks daily for men.
Learn more: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Whether you’re at a music festival or a backyard BBQ, a standard drink depends on what’s in your glass. A standard cider is 12 oz at 5% alcohol.
Find out the standard size for your drink of choice by reading
our low-risk drinking guidelines: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Start the school year right by reducing your alcohol consumption. Here are some tips to get the most from frosh week:
Learn more: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Have a safe frosh by planning your alcohol consumption. Decide what you’re drinking, set your limits and stick to them.
Download CCSA’s Low-Risk Drinking Guidelines for more info: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Have a safe #Halloween. Decide what you’re drinking, set your limits and stick to them.
Download CCSA’s Low-Risk Drinking Guidelines for more info: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Drinking in moderation is better for your health and your safety. Here are some tips to keep your night light:
Learn more: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Whether your team is in the big game or not, you can be your own MVP. If you plan to drink, drink in moderation. Set your limits and stick to them. We want you to see the whole game, even if the referee doesn’t.
Learn more: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Good luck to the teams playing in today’s big game! To the fans who plan to have a drink, remember to drink in moderation. Low-risk drinking guidelines suggest no more than 2 drinks daily for women and 3 drinks daily for men.
Learn more: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Put your best foot forward at your office holiday party. Here are some tips to keep your night light:
Learn more: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Remember: moderation includes not drinking at all when you have any obligations or responsibilities. That includes watching over a loved one, driving or making big decisions.
Learn more by reading the low-risk drinking guidelines: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Have a safe holiday by knowing your limits. A standard drink depends on what’s in your glass. A standard glass of wine is 5 oz and 12% alcohol.
Find out the standard size for your drink of choice this holiday season here: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Remember: moderation includes not drinking at all when you have any obligations or responsibilities. That includes watching over a loved one, driving or making big decisions.
Learn more by reading the low-risk drinking guidelines: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Don’t drop before the ball this year. If you plan to ring in the new year with alcohol, drink in moderation:
Learn more: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
New year, new you? Why not start now. If you plan to drink tonight, try moderate drinking tips. Low-risk drinking guidelines suggest no more than 2 drinks daily for women and 3 drinks daily for men.
Learn more: https://www.ccsa.ca/canadas-low-risk-alcohol-drinking-guidelines-brochure
#RethinkTheDrink
Many youth experiment with alcohol. According to the Canadian Student Tobacco, Alcohol and Drugs Survey 2016-17, Canadian youth in grades 7-12 started drinking at age 13.4. The average age of first having five drinks or more at one time was 14.5 years. By grades 10-12, 64.5% of youth had used alcohol.
According to CCSA's summary on Youth and Alcohol, young people might not be familiar with the effects of alcohol, which puts them at risk. Due to the stage of brain development, youth can also be more impulsive. Instead of drinking in moderation regularly, most young people occasionally binge drink, which can lead to bad decision making such as driving while impaired by alcohol and, in some extreme cases, to emergency department visits.
We want youth to have the information they need to make informed choices about alcohol and know how to lower the risks to their health if they use it. CCSA conducted focus groups with youth aged 18 to 24 to better understand how to tailor messaging for young people about alcohol consumption and harm reduction.
What we heard:
• Youth shared their perception that Canada’s current Low-Risk Alcohol Drinking Guidelines do not align with youth drinking culture.
• Youth-targeted alcohol education needs to focus on providing facts.
• Youth use alcohol and partying with their friends as a reward system after working hard.
Youth perspectives and input supported the development of public education resources on alcohol tailored for them. This project illustrates the importance of meaningful engagement with youth in co-developing knowledge products for them.
Read the full report, Alcohol Education Tailored for Youth: What We Heard. Below, you can view and download the social media content created as part of this project.
To view and download any of the full-size social media images, click on the thumbnails below. Copy and paste the text beside each thumbnail for a ready-to-use social media post.
DYK? Your risk of developing #breastcancer is increased if you drink alcohol. Cutting down on #alcohol can help to reduce these risks.
The more you drink, the greater the risk.
Learn more: Cancer and Alcohol (LRDG Summary)
It’s a fact that #bingedrinking can affect your health. If you plan to drink #alcohol, try our tips to lower your risk:
Eat food before and while drinking
🥤 Alternate with non-alcoholic drinks
Learn more: Knowing Your Limits with Alcohol: A Practical Guide to Assessing Your Drinking
Drinking too much, too quickly in a short period of time can increase your risk of blacking out, getting injured and even having long-term #health problems. Our #alcohol tips can help you to lower these risks. #knowthefacts
More info: Knowing Your Limits with Alcohol: A Practical Guide to Assessing Your Drinking Alcohol
According to the alcohol drug summary, 78% of the general population (aged 15 and over) reported alcohol past-year use in 2017. Alcohol can result in numerous health impacts. It also contributes to the overall cost of substance use. The greatest impact is in lost productivity and healthcare costs. Other sectors impacted include criminal justice, business and industry, as well as research and prevention, damage to property and motor vehicles, and workplace costs. From 2007 to 2014, alcohol contributed:
Canadian alcohol use has remained relatively stable since 2010. Past year use among the general population (aged 15 years and older) was 78% in 2017. While there is no difference in use rates between sexes (79% for males and 77% for females in 2017), increasing numbers of women are reporting past-year alcohol use (73% in 2015 compared to 77% in 2017). In addition, young adults (aged 20 to 24) are more likely to report past year use (83%) than youth aged 15 to 19 (57%) and adults aged 25 years and older (79%).
Students often have inaccurate perceptions about alcohol. According to the report on Heavy Episodic Drinking Among Post Secondary Students, they often misjudge how much and how often others drink. Some also think that their friends approve of drinking. These misperceptions can affect their drinking behaviour and lead them to drink more. Some students also mistake their drinking limits, which increases their risk of experiencing harms related to drinking.
Moreover, many students participate in pre-drinking which is drinking before going to a larger party or bar. Pre-drinking can result in negative consequences due to the uncontrolled environment and the excessive drinking that often takes place.
In general, these perceptions can play a role in how students view their drinking experiences. Some perceptions and experiences that post-secondary students noted about alcohol include: