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Canadian Centre on Substance Use and Addiction

This Year Declare, Change Begins with Me!

National Addictions Awareness Week (NAAW) is from November 22 to 28.

Change Begins with Me is the theme for this year’s National Addictions Awareness Week (NAAW). We want to present Canadians with ways they can reassess the way they think about substance use disorders and people who use drugs. Change Begins with Me builds on our 2019 NAAW campaign, Stigma Ends with Me.

We want people to stay safe during the COVID-19 pandemic, so this year, social media will be our main platform to promote NAAW. We will be running two campaigns to convince Canadians to be part of changing stigmatizing culture. You can either Share the Facts or Be an Ambassador for Change.

Spread the Message

The team at CCSA has created a suite of resources to help get the word out.

Using the hashtags #ChangeBeginsWithMe and #NAAW, please share your NAAW activities and promotions on Facebook, Instagram and Twitter, and show how you are trying to make changes in your community. You can share your plans, photos and social media information by emailing or tag us on social media.

You can also add a custom frame to your Facebook profile picture to help raise awareness. Try our National Addictions Awareness Week frame.

Social Media Campaign 1 — Be an Ambassador for Change

Become an Ambassador for Change. We are encouraging people to make a conscious choice and take real action to improve the lives of people dealing with substance use disorder. Small deeds can make big differences.

Download our Be an Ambassador for Change social media graphics below. Pair them with our Be an Ambassador for Change posts from our social media content bank or use them as standalone posts and share them with your online communities through your social media platforms.


Learning from a Young Age



Support in the Workplace


COVID-19 and Making a Difference



Personal Reflection and Education


Social Media Campaign 2 — Share the Facts

During each day of NAAW, we will Share the Facts on a different substance or issue affecting substance use and addiction. Sharing the facts will help to drive home information every Canadian should know about substance use. Share these facts and resources and begin a conversation about them.

The themes for each day during NAAW are:

Sunday, November 22: Cannabis
Monday, November 23: COVID-19 and Substance Use
Tuesday, November 24: Methamphetamine
Wednesday, November 25: Opioids
Thursday, November 26: Gambling
Friday, November 27: Alcohol
Saturday, November 28: Journey to Wellness Is Real

Download our Share the Facts social media graphics below. Pair them with our Share the Facts posts from our social media content bank and post them on the days outlined in the schedule above.

Share the Facts - Group Discussion



Share the Facts – One-on-One Discussion



National Addiction Awareness Week Posters

Use the two NAAW posters to help spread the word about what you are doing to help make changes in your community. Print out these posters, make your declaration of change and then post on your social media platforms.

Ambassadors for Change


Letter size poster

11x17 poster





Changing the Culture


Letter size poster

11x17 poster



About National Addiction Awareness Week

NAAW highlights solutions to help address the harms related to alcohol and other drug use. It provides an opportunity for Canadians to learn more about prevention, to talk about treatment and recovery, and to bring forward solutions.


If you have any questions about NAAW, please contact us.


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