A Campaign Designed with Students for Students
By using the Your Drink. Your Call. campaign materials, post-secondary institutions can:
- Increase student awareness of Canada’s Guidance on Alcohol and Health (CGAH)
- Use a supportive approach to educate students on the harms and costs associated with alcohol consumption
- Empower students to make informed decisions about their alcohol use
The campaign is free to use, can be adapted to specific student populations, and uses a blend of digital and physical assets. By engaging through peers’ lived experiences, students can gain a greater awareness and understanding of their relationship with alcohol.
Campaign Evaluation & Dissemination Guide
Both guides provide practical tools, digital and print assets, and evidence-based recommendations to help campuses in raising awareness about Canada’s Guidance on Alcohol and Health, and empowering students to make informed, lower-risk choices about alcohol.
These tools are intended for campus administrators, student life coordinators, and harm-reduction advocates, with the aim of supporting tailored implementation to meet local needs and foster a culture of moderation and wellness.
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Campaign Evaluation
Refer to the campaign evaluation to learn more about student engagement rates and alcohol and health awareness rates pre- and post-campaign execution.
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Dissemination Guide
Use the dissemination guide to learn more about:
- Strategies to efficiently adopt and implement an evidence-based health promotion campaign targeting young people
- How to boost student awareness of CGAH
- How to empower students to make informed, confident decisions about their drinking
Campaign Templates and Assets
In this section, you will find campaign templates and assets that you can adapt to your student populations, as well as a guide to support campaign execution.
Use the digital assets to engage students via campus social media and traditional media. These include digital screen posters, social media posts and other graphic assets.
Use the physical assets to engage students on campus. These include posters, banners, postcards and a tablecloth design, perfect for on-campus events and key student spaces.
Templates & Assets
Printed Assets (posters, postcards, tablecloth)
Digital Posters
If you have any questions or feedback, please email alcohol@ccsa.ca and use the subject line: YDYC
